31 March, 2016



RUNTOWN, MOVES HIGHER.   NOLLYWOOD SHOULD LEARN FROM THE SPORADIC GROWTH OF NIGERIAN MUSIC INDUSTRY

RUNNTOWN
Few years back, we hardly see Nigerians zealously go in search of the HIP HOP music dropped by our local music artistes. Then most Nigerians preferred listening to western music from 50 Cent, Eminem and so on. There was a cabal of local artistes who their music were patronized.

Suddenly, there was sporadic growth in the way Nigerians home and abroad began appreciating music, dropped by our local Hip Hop artistes, and moreover, Nigerian music began to draw global attention. Now let’s ask ourselves: what was behind the sudden global sporadic growth of Nigerian Music industry? Let’s move along as we analyze and answer the question.

First, it is a fact that variety is the spice of life. At the point when western hip hop music flourished more than its Nigerian counterpart, we realize that variety was lacking in Nigerian Hip Hop music. There was kind of a cabal of few hip hop local musicians, who at their individual level sang the same trend of music. Variety was lacking! Talented musicians weren’t entering the music industry massively to initiate change in the trend of our local music. Then we preferred western music, where variety loomed.
At a point, Nigga raw came up with a unique style of music; it drew a lot of attention in our local Hip HOP music. Some musicians followed the trend of Nigga Raw’s music (modified) and it drew more attention. All of a sudden there was a massive outbreak of upcoming musicians entering into the music industry with different style of music as their individual talents call. Now what happened? There was an outbreak of variety of different trends of Nigerian Hip Hop music. It drew global attention, increased the pay in the music industry. And till date the Nigerian Music industry is at the high rate of global growth (in quality and quantity) owing to the fact that more upcoming artistes are still coming into the industry with unique style of music.
FREEMAN (RIGHT) A NIGERIAN US BASED MUSICIAN

Now, it is clear that any upcoming talented music artiste, with unique style of music, well promoted will successfully find his way in the music industry and become rated as a “star”. It calls for a good unique music and good promotion!


Furthermore, there is some level of communal life in the music industry which accounts for its growth. We find the so called “Stars in the industry” featuring the “good” upcoming artistes and some of them signing these artistes to blend them and aid them get promoted on win-win agreements. I encourage more of such people/industries to rise as there are still millions of upcoming talented musicians in Nigerian in desperate need of signing a win-win agreement that will aid blend them and get them promoted.

In general, what I am saying is that “good” and “well promoted” music in Nigerian breaks its way in, regardless of the artiste who dropped it. Breaking through in the music industry might take time, but hard work, patience and consistency assures victory.

Today, the Eagles vision power productions appreciate and promote RUNTOWN as the best musician in the current trend of Hip Hop music. His newly released video “From Lagos to Kampala” is a real boost to the Nigerian music industry. We project him as the best so far and still expect the best from him.
 
Now, let’s look at the Nigerian movie industry. No doubt this part of Nigerian entertainment industry is falling out, out of greed, lack of proper initiative and lack of variety! Most Nollywood stories are monotonous when closely studied; they lack good stories and good cinematography.

 
Close study detects that the rising generation in this country no longer appreciate most of Nollywood movies. They prefer going to the cinema to watch “good movies” which are well filmed. They prefer watching well produced movies not their "fans" who feature in the movies. They prefer watching western movies. The old way is dying! Though frustrated by the old hands in the industry, young producers with great initiative are going into  Nollywood to create changes. There are millions of upcoming producers and artistes; they should be supported in this new era! Let there be growth and let the old ways fizzle away so that Nollywood will achieve sporadic growth like the Nigerian contemporary music industry.
Eagles vision

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