I PREDICTED THAT THE NOLLYWOOD ELITES WILL FORCEFUL GIVE WAY FOR THE YOUNG TO GROW. IT IS MATERIALIZING. NOW I PREDICT...

 Months back, I posted here on the need for sporadic growth in the Nigerian movie industry. I explained the secret behind the growth of Nigerian’s music industry. I explicitly said that the massive influx of young talented musicians with unique music styles into the music industry brought in brighter initiative into the industry.  The variety of brighter initiatives coming into the industry caused it to grow.

Time has gone when Nigerians cherished western music more than its local counterpart.  Today, any local talented musician with a unique style of music well promoted will surely breakthrough into the industry.

Now, coming to Nollywood, I said it is being marginalized and monopolized by some guys who are reluctant to draw up the younger ones who intend to move into the industry. If you are observant, Nollywood is just good because it produces large quantity of movies and most of the movies are either monotonous or lacks cinematographic quality. Here we concentrate more on watching Nollywood stars and not so much on watching good movies, with good stories, well filmed.

The attitude of valuing movie characters more than good movies in Nigeria has held Nollywood down from growing in quality and giving the upcoming artistes chance to feature in Nollywood.

I don’t want to go into details in this fact. But here a prophecy is being fulfilled! The economic crisis in Nigeria and the crash of naira against dollar is positively shaping Nollywood. This is funny! Let me gist you.

In most developed countries like United States, the invention of Google Adsense has positively reformed multi-media industries. Disc piracy has being a very big blow to multi-media industries all over the world. One suffers to have a media production; the other one pirates it and circulates it. It’s fucked up! But thanks to God for the rise of Google Adsense!

In most developed countries, currently, the production and sales of multi-media disc is now a bygone story. Producers get their production; they take it to registered online production company. Their production is uploaded online through YouTube or so. Google advertise through the production and indirectly pay the producer as the production draws audience. It’s a win-win game!

Civilisation has come. Piracy has received a big blow! Thanks to God. But you know what’s going on in Nigeria? The elites in the movie industry brag and subdue the upcoming producers because they are tightly in charge of the market where the discs of produced movies are marketed nationwide. So, they frustrate the upcoming producers with brighter initiative. But now change has come! The market has faded due to the crash of naira against dollar, like in developed countries a lot of online companies like IrokoTv, RealnollyTv and so has come to stay. Now these companies who welcome initiative, welcomes warmly the upcoming producers.

Currently, any producer with good initiative, cash to produce good movies, well filmed, is warmly welcomed into Nollywood by the sudden rise of online companies that exhibit Nollywood movies.

Now, I predict, that Nollywood will soon grow in quality beyond expectation! And a lot of upcoming artistes will massively start having the opportunity to feature in Nollywood. Why? Time has gone when characters are more important than the movie story and good filming! These young producers with great initiative know this! The movies they produce are uploaded in Youtube and Pay Tvs to be viewed internationally, so they don’t care which character features; what they care is that the movie is well filmed.

Time will come when buying movie or music Cds in Nigeria will be a bygone story. People will prefer logging into YouTube to watch currently videos and so on. I urge the Nigerian government to support this growth by making the internet affordable to everyone. The law of cycle is taking place.

So be open-minded to follow the trend of change that has come. Nigerian’s economic crisis is maybe a blessing, to fix some issues in Nigeria. God knows better! Just be positive!